Related Services:
Aztec Code Analysis
Creative
Data & Mail Managmt
Data Warehousing
Direct Mail Planning
Direct Mail Production
Fulfilmt/Secndry Pkging
Media Planning
Printing
Research
Specialty Print
Targeting
Want to build loyalty? Increase sales with known customers? Test offers
for key consumer learning? Boost a category within your store? A powerful way to create and send relevant, personalized communications
to known users and likely households is with RedPlum direct mail. We
can help you use transactional data or demographic mailing lists for targeting your direct mail programs.
Benefits
- Convenient, turnkey process –everything from program consultation and production to post-promotional analysis
- Transactional or demographic targeting improves response rate
- Personalized messaging (offers, maps, language, etc.) engages recipients
- Post-promotional analytics – shopper's data analysis or post-promotional reports – provide insights and actionable recommendations
Production Specs
Success story – QSR
Challenge:Define optimal trade area
Results:
- Aztec Code findings - 54% of redeemers live outside 5-mile radius
- Lead to Co-op FSI promotion which earned 115% ROI
Go to library