Don't Take Chances on Your Promotional Games
An in-depth look at promotion security

Ask any marketer, “What business-related concerns keep you up at night?”, and you’ll get a varying range of responses from budgetary concerns to trade relation issues. However, most marketers would unanimously agree that one of their nightmare scenarios includes a sweepstakes or instant win game that goes bad. Enter your promotion security partner your proverbial “good night’s sleep” remedy. If you’re a marketer and you’re going to offer a Game of Chance (i.e., sweepstakes or instant win game), or perhaps a Game of Skill (i.e., judged contest), then it’s critical to make sure you have promotion security in place. The failure to include promotion security in your promotion can leave you and your organization open to unnecessary risk and exposure.

Promotion security provides many benefits to marketers which include:

• Oversight of integrity of the game
• Assurance of legal compliance

• Independent third-party control
• Reduction/elimination of risk and exposure

A provider will add value to your promotion from the outset of the planning  process  by  advising  you  on  vulnerabilities  that  may
exist in your promotion, which could be exploited by unscrupulous individuals. A good promotion security partner will also be able to advise you on evolving laws and regulations which govern games in the states where your promotion will be offered. Additionally, as an independent third party, your promotion security partner can offer an objective and unbiased perspective when handling random seeding and/or random drawings. Together, these services add up to peace-of-mind for a marketer as promotion security becomes integrated into the game or contest. Moreover, a reputable promotion security vendor can help a marketer to reduce and/or eliminate risk along the way. This often is accomplished by the promotion security partner   through  the   use  of  proven,   auditable  methods  and

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