Corner Office Conversations

Interviews with Industry Leaders

   Antony Young

In this issue of Corner Office Conversation, our series of interviews with leaders in the world of marketing and advertising, Colleen Pham speaks with Antony Young, President of Optimedia US.

Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region.    He later expanded his responsibilities to oversee the

group’s Optimedia Asia network. In 2003, Antony transferred to London as CEO ZenithOptimedia UK Group. In July 2006, he relocated to New York to take on the role of President Optimedia US.

As a planner, Antony has been responsible for developing strategy and executing media campaigns across 16 different countries on some of the best global brands which include Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble and Toyota. Under his leadership, Zenith Media Asia established China’s #1 agency; twice won “Media Agency of the Year” and claimed Asia’s first ever Cannes Media Gold Lion. On his arrival to the UK, he was instrumental in establishing the agency’s proposition “The ROI Agency”… shifting the agency’s focus towards driving business results. On the back of this re-positioning, the agency picked up assignments for P&G, L’Oreal and UIP (the combined marketing operation for Paramount and Universal pictures).

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