1970

George F. Valassis incorporated George F. Valassis & Co. as a sales agent for printing companies.

1971

Valassis purchased its first printing press; moved from its entrepreneur owner's home to Oak Park, Michigan, where it operated as a full commercial printer. Delta Printing Corporation, a wholly owned subsidiary of George F. Valassis & Co., also produced printing for the parent company.

1972

Valassis revolutionized the coupon industry with a unique product called the Co-op Free-standing Insert (FSI). Valassis was the first company to offer advertisers a well-organized, professional FSI program with national reach and a commitment to guaranteed publishing dates and market distribution.

1983

Valassis added a second printing facility in Durham, North Carolina. Promotion Watch, a consulting service for customers' promotion security needs was introduced.

1985

Valassis added a third printing facility in Wichita, Kansas.

1986

Valassis purchased Newspaper Co-op Couponing (NCC) adding on-page, Run of Press (ROP) newspaper couponing to Valassis' product line. This acquisition made Valassis the only company to provide both color inserts and on-page newspaper couponing. Valassis was acquired by Consolidated Press Holdings (CPH) of Sydney, Australia, owned by Kerry Packer.

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