Relationship Marketing Systems (VRMS). VCI stock split for the first time, 3 for 2. Financial restructuring plan included reducing debt, lowering interest rates, purchasing $110 million of 9.55% senior notes due in 2003. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

2000

Valassis' purchased a minority interest in Coupons, Inc. Valassis acquired PreVision Marketing, which added another level of 1 to 1 loyalty programs to retail trade through PreVision's customer base. Valassis acquired AMN, a direct-to-door sampling business. Valassis signed an agreement with VNU Marketing Information, Inc. to combine Valassis' RMG and VNU's Retail Marketing Systems (RMS) to produce VRMS. This merger accelerated Valassis' ability to target customer communications based on grocery retail frequent shopper data. The Valassis Board of Directors authorized the company's third 5-million share repurchase program. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

2001

In April 2001, Valassis unveiled its new corporate identity: "Valassis … Connecting People to Brands." Valassis offered 20-year zero coupon convertible notes. Aztec two-dimensional bar code patent granted to Valassis. The Valassis Board of Directors authorized the company's fourth 5-million share repurchase program. Valassis reduced its debt by $70 million. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

2002

Working with Papel Media to develop a Hispanic newspaper database, Valassis launched the Hispanic FSI. The first Integrated Solution was delivered, GM Hispanic Marketing Brand Bag, Direct Mail and Solo Insert. Valassis increased its ownership of VRMS to 88%. Valassis entered into a $125 million revolving credit facility. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

2003

Valassis acquired NCH Marketing Inc., a coupon clearing and marketing services company with offices in France, Italy, Spain, Germany, England, United States and Mexico making Valassis an international company. Valassis launched its Vision to be an innovative, integrated marketing solutions company focused on customers in a broad range of industries. Valassis purchased remaining 12% of VRMS, making it a wholly-owned subsidiary. Valassis purchased the remaining part of PreVision Marketing, making it a wholly-owned subsidiary. Valassis offered 30-year convertible senior notes to institutional investors. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

2004

Valassis began testing new media products and services in Europe. Valassis purchased Direct Marketing Services. Valassis named to IndustryWeek’s “50 Best Manufacturing Companies” list for the first time. Valassis reached $1 billion revenue milestone. Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.

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