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From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.
It’s a switch-happy consumer world. How do you regain and retain shoppers? This guide will help small-or medium-sized businesses (SMBs), as well as national brands, be more successful locally.
It’s a costly problem that requires urgent accountability. To help, we created a scorecard, so you know what questions to ask all your digital media partners.Scorecard
Your media choices vary. See new and different opportunities to be relevant and engaging to millions of your Canadian consumers.Canada
“Brands should make the most of the idea that consumers are willing to provide personal information in exchange for deals. Utilize contextual clues – including shopper preferences, media behaviors and purchase data – in addition to real-time mobile location data – to personalize offers and drive conversions.”
- Curtis Tingle, CMO, Valassis
Valassis is the leader. We select and synthesize the data that actually matters for identifying and activating real buyers anywhere.
Only we connect the appropriate online and offline data intelligence, infuse it pre-, during and post-campaign – to create relevant, cross-channel media plans and continually improve performance for you.