Prime example #4: Digital Solution
Once your best prospects wake up and leave the house, you can still engage with them – across devices.See How
Whether you’re a large brand or a small-or medium-sized business (SMB), you risk losing customers as more people switch. To regain and retain local shoppers, try these ideas.
Your media choices vary. See new and different opportunities to be relevant and engaging to millions of your Canadian consumers.Canada
Accountability. To help, we created a scorecard, so you know what questions to ask all your digital media partners regarding: viewability, verification, measurement and fraud protection.Scorecard
“Brands should make the most of the idea that consumers are willing to provide personal information in exchange for deals. Utilize contextual clues – including shopper preferences, media behaviors and purchase data – in addition to real-time mobile location data – to personalize offers and drive conversions.”
- Curtis Tingle, CMO, Valassis
Valassis is the leader. We select and synthesize the data that actually matters for identifying and activating real buyers anywhere.
Only we connect the appropriate online and offline data intelligence, infuse it pre-, during and post-campaign – to create relevant, cross-channel media plans and continually improve performance for you.
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