• Hispanics and social media infographic
    digitally-dominant hispanic shoppers infographic
  • Case Studies 

    QSR quenches desire to grow sales without growing budget

    Shared Mail Wrap

    Client achieves a triple-digit sales lift by applying intelligence and insights from past programs and testing the RedPlum Shared Mail Wrap.

    Media: Direct Mail

    Industry: Food Service

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    Case Studies

    Grocer reverses sales trend with more effective, mail delivery of store circulars  


     Direct Mail

    Client switches partner and reverses the trend of negative sales. Drives immediate lift in customer counts. 

    Media: Direct Mail

    Industry: Grocery Retailer

    Case Studies 

    Optimizing distribution of Co-op FSI pays client 44 cents to the dollar


    Coupon Book

    See how we developed an efficient, market-by-market, integrated plan, delivering the Coupon Book through newspaper and direct mail, boosting ROI.

    Media: Newspaper Advertising

    Industry: Specialty Retail

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  • Marketing Analytics

    Superior targeting at the national,
    market and local level


    Watch Targeting Demo

    Make every dollar count.  Find the areas where your best prospects live and shop; i.e. the best sales producing neighborhoods. Then evaluate your local media choices accordingly.  That's how Valassis' targeting and media optimization work to improve your ROI - only we rapidly calculate the best media combinations through our proprietary, award-winning technology:  IMO.

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