Marketing Services - Valassis.com
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  • Case Studies

    Client nails it:  1250% increase in
    site traffic for brand launch


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    Online Display
    By combining Online Display Advertising with print inserts, this home improvement client raised activity, recording its highest site traffic day ever. See more…

    Media: Online Advertising

    Industry: Specialty Retail

    Case Studies 

    Restaurant draws in four times
    the sales at far less cost


     Inserts

    Direct Mail Inserts

    Mega QSR tested the effectiveness of their usual mail program against Direct Mail Inserts.  See the clear winner on all counts…

    Media: Direct Mail

    Industry: Food Service

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    Case Studies 

    Optimizing distribution of Co-op FSI pays client 44 cents to the dollar


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    Coupon Book

    See how we developed an efficient, market-by-market, integrated plan, delivering the Coupon Book through newspaper and direct mail, boosting ROI.

    Media: Newspaper Advertising

    Industry: Specialty Retail

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  • Marketing Analytics

    Superior targeting at the national,
    market and local level


     Targeting-Image 

    Watch Targeting Demo

    Make every dollar count.  Find the areas where your best prospects live and shop; i.e. the best sales producing neighborhoods. Then evaluate your local media choices accordingly.  That's how Valassis' targeting and media optimization work to improve your ROI - only we rapidly calculate the best media combinations through our proprietary, award-winning technology:  IMO.

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