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    10 Best Practices for Digital Coupon Promotions
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    Unlike traditional coupons, digital offers have their own intricacies – from expiration dates to layouts to social sharing to targeting and distribution, whether Print@Home or Clip2Card.

     

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    Trending 

    Grocer reverses sales trend with more effective, mail delivery of store circulars  

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     Direct Mail

    Client switches partner and reverses the trend of negative sales. Drives immediate lift in customer counts. 

    Media: Direct Mail

    Industry: Grocery Retailer

     Trending 

    Digital trends infographic – apply the findings, grow your sales
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    Rising trends: Digital, social, mobile, infographic


    New shopper marketing study reveals that nearly 71% of consumers search online for a coupon after hearing about it on social media. Learn more about rising digital trends from infographic.

     

    Infographic

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    Millennials - highly strategic deal seekers  

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     Boundless Savers

    This digitally-charged generation (18-36) knows no limits when it come to savings.


  • Marketing Analytics

    Superior targeting at the national,
    market and local level


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    Watch Targeting Demo

    Make every dollar count.  Find the areas where your best prospects live and shop; i.e. the best sales producing neighborhoods. Then evaluate your local media choices accordingly.  That's how Valassis' targeting and media optimization work to improve your ROI - only we rapidly calculate the best media combinations through our proprietary, award-winning technology:  IMO.

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